We believe in movements.

Those we make.
And those we start.

That’s what we’re trying to do with Way. Start something.
We want to rally runners around a common goal:
Minimizing the disturbance of natural environments,
and maximizing our efforts to protect them.

We want to get people to be more active, yes,
but also more activist.

We know that it starts with ourselves, though.
That’s why we put all our efforts in producing sustainable equipment and commit to giving 10% of our net profits to preservation organizations around Canada.

We want to participate
In the conversation and the conservation.

To make sure the steps we take are always in the right direction. Not towards a finish line or a mountain top,
But towards a smarter future.

Because we’re in it
For the long run.