Running for a
better future

Don’t run from.
Run for.

This is The
Sustainable Runner

Way Running - This is the sustainable runner

A better kind of running shoe. Minimalist design, natural materials, performance cushioning combined for perfect running comfort.

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Way Running - Be the first to test it

Join the sustainable movement

For new releases and more

A truly sustainable experience

Closing the loop

It’s a new kind of running shoe. By making choices that consider the long term, we have created a product from the ground up that will benefit the runner while minimizing the impact on the environment.

The Way Running experience

Step 1 - RECEIVE

Receive your shoe and keep the box.

Step 2 - RUN

Run. Travel. Run. Use them until
they’re done.

Step 3 - SHIP BACK

Ship the shoe back in it's original box. We will provide instructions.

Step 4 - RECYCLE

We take care of recycling and upcycling
the components.

Step 5 - REBATE

Get a rebate on your next pair.

Be a part of the product

Beta progam
V. 1.1

Join our beta program

We’re building a feedback loop with likeminded people with our beta program. Our early customers can choose to provide feedback on our product to create a continuous improvement cycle. The more feedback we have, the better the shoe gets.

Engineered for
and versatility

City friendly
All day comfort

Made from natural and
responsible materials

Way Running - Made from natural and responsible materials

Merino wool

The upper

An engineered combination of Merino wool and Tencel a material made from trees. In addition to being natural and sustainable, these offers great features for running.


Regulates your

Dries quickly

The Way better foam

A completely unique foam specifically engineered for running. Created through a unique foaming process that doesn’t require a chemical reaction - this means the material is non-toxic and reusable.


Long lasting


The outsole

Full coverage grippy rubber and lugs keep you planted for longer. Using partially recycled rubber for longer durability.

Join the sustainable movement

For new releases and more