Go for the Feel
How something feels is more important than how it looks.
How a product makes you feel is more important than what it costs.
Getting an emotional reaction from the customer has more value to a brand and company than any type of empty product placement. It’s difficult to generate a feel from nothing. Getting something to feel right and getting the consumer to get that feeling is almost intangible hard work. It takes effort, it takes skill and it takes hard work.
Go for the feel. It’s not easy, but it can pay off.
This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking.