The source of Brand Awareness
How do we know the name Tesla? How about Apple? Microsoft? Dell? Gucci?
Each one of those brands brings up a feel the minute you think of it. A mental description of what the brand represents. Or perhaps you picture one of their popular products and the respective market perception.
So how do you achieve Brand Awareness? How can you be desirable and wanted?
The unfortunate truth is that there is no trick. There is no shortcut. There’s only work, consistency, innovation and perseverance. If you research any one of those brands that you admire, you’ll be able to see the hard work and the relentless drive it took to get to where they are. It goes beyond one person, one product and any amount of money. It’s never fast. It’s not a pretty picture.
Building a brand is hard work. Building an excellent brand is even harder.
Dmitry N. Rusakov
This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking.