Pushing ever further
Refine. Refine. Refine.
You have to push the idea further. Whatever it may be. Whatever stage the project has reached. Whatever level of difficulty - it can go further.
The brand can be more accessible.
The story can be more emotional.
The marketing can be more engaging.
The experience can be more meaningful.
The product can be more functional. More beautiful. More long lasting.
The manufacturing process can be simpler.
The team can be more efficient.
The decisions can be quicker.
Everything can be refined. Over and over.
So when. Do you stop? You stop when your schedule calls for it.
This series of content is a small experiment. I pledged to create a piece of content on my site for the next 365 days. You can read the opening post here. The posts aren’t limited to thoughts or ideas, they’re really just a way for me to create original content. If you got any feedback/questions, please reach out. Thanks for looking.
Dmitry N. Rusakov